Italian Chamber of Commerce Hong Kong & Macao

The Italian Chamber of Commerce in Hong Kong & Macao is a non-profit organization incorporated in March of 1997. Its roots are in the Italian Business Association, established in 1993 with the aim of promoting business exchanges between Hong Kong, Macao and Italy and at the same time establishing a common platform for the Italian business community based in Hong Kong and its local members.

In March of 1999 the Italian Chamber of Commerce received official recognition from the Italian Government. Since then, the ICC has grown into a substantial organization which, in partnership with the Italian Consulate General and the Italian Trade Commission, provides support to its Members, both Italian and local.

One of the Chamber’s policies is to continuously add value to our Members. We are constantly seeking new members and business contacts who are interested in developing commercial relations with Italy, Hong Kong and Macao. Our member companies will be able to benefit from the opportunities and services offered by the Chamber while at the same time they can enrich the Chamber with their expertise and business possibilities.

http://www.icc.org.hk/

Contact us

Sarah Chan

icc@icc.org.hk

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Join us for an exclusive breakfast talk that delves into the strategies, tools, and case studies shaping digital marketing in China. This event is a must-attend for professionals looking to understand and leverage the power of platforms like Xiaohongshu and innovative marketing approaches tailored to the Chinese market.


The Italian Chamber of Commerce in Hong Kong and Macao warmly welcomes you to join us on February 27th, from 9:00 to 10:30 AM at the Italian Chamber of Commerce office to discover more about navigating China's dynamic digital landscape.


Among the main topics discussed, we will examine:


  • Xiaohongshu as a Marketing Channel: Winnie will provide an overview of Xiaohongshu and why it is indispensable for brand targeting Chinese audiences.
  • Navigating China's Marketing Maze: Presented by WeMine, Horris will guide you through selecting the right channels and devising hacks to avoid costly missteps.
  • Case Study from Trip.com Group: Kastor will share how Ctrip successfully leverages digital tools to connect effectively with Chinese consumers


This event is perfect for marketers, brand managers, and business leaders aiming to unlock new opportunities in China's dynamic digital market. Don't miss this chance to network with experts and peers while enjoying a delicious breakfast.


Seats are limited. Secure your spot today and stay ahead in the ever-evolving world of digital marketing in China.




Kindly note the following:

  • Limited seats are available, RSVP to secure your place. 
  • Cancellations must be provided in writing to: icc@icc.org.hk 7 days before the event. No shows will be charged.
  • By attending this event, you agree to be photographed, recorded, and/or filmed.
  • All events will be rescheduled or canceled if there is a Typhoon 8 (or above) or Black Rainstorm Signal.

For further information, please email icc@icc.org.hk.

Speakers

Winnie Lau (Global Business Solutions Team, Europe at Xiaohongshu)

Winnie Lau

Global Business Solutions Team, Europe at Xiaohongshu

Horris Tse (Advisor at WeMine)

Horris Tse

Advisor at WeMine

Kastor Tam (Business Development Manager - Global Shopping at Trip.com Group)

Kastor Tam

Business Development Manager - Global Shopping at Trip.com Group

Partners

Member

Member PriceHKD 150

Non-Member

Standard PriceHKD 250

Venue

Venue

The Italian Chamber of Commerce Office
Unit 1102-03, 11/F, 299QRC, 299 Queen's Road Central, Sheung Wan
Hong Kong, Hong Kong SAR (China)

Contact us

For additional event or venue information, please send an email to icc@icc.org.hk

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