The Italian Chamber of Commerce and the Retail Committee are happy to invite you to join us for a breakfast seminar on the latest trend regarding social media.

The advent of social media has profoundly changed the way brands market their products, and influencer marketing has created more and more confusion. After years of experimentation across sectors, social media and influencer marketing have created stories of success and failure. New brands have gained visibility thanks to their social media posts, some others have lost some of their customers because of mistakes in playing the brand-influencer matching game. Chinese social media platforms are becoming more and more relevant for travel retail, and KOLs are leaving space to micro-influencers. How to stay up to date with the fast-pace changing digital landscape?

Gathering different players within the digital marketing arena, from brands to influencers, and branding agencies, this panel aims to share best practices and variables to consider while defining a digital marketing strategy.