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Protecting intellectual property (IP) in China has never been easy. And COVID-19 will make it harder for companies to invest substantial resources to enforce their rights over the coming months and years. But the Chinese market is more critical than ever to Italian, Hong Kong and other foreign companies, and it is important to ensure that companies understand the best ways to cost-effectively protect their IP rights, both in the physical world of factories and markets, as well as in online markets.

With this in mind, our webinar in collaboration with speakers from SIPS, will provide an update on recent improvements in IP legislation in China, an overview of changes in the pipeline (some foretold in the January 2020 agreement between the US and China), and offer case studies that demonstrate some of the latest best practices for protecting IP rights – both offline and online.

Register now to join our webinar on Thursday, May 14th and don't miss the chance to keep yourself updated with the latest trends on IP enforcement!


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