This is a past event. Registration is closed. View other Italian Chamber of Commerce Hong Kong & Macao events.

As digital transformation is spreading across various industries, businesses are required to go digital in order to survive and stay competitive. Technologies that seemed unimaginable in the past are now considered essential for any business operation.

Global digitalization has seen China as an increasingly important character in this process. But, what are the new digitalization trends? Are there any legal issues? How are companies complying with laws in China?

To answer these questions, the Italian Chamber of Commerce is delighted to invite you to the following webinar: Digital Transformation of Businesses - Challenges and Opportunities. During this webinar, Euromonitor will guide our guests through the recent trends in the digitalization transformation in Asia.

Our expert from Baker McKenzie will elaborate on the general e-commerce issues and key legal issues to consider when building an e-commerce platform including assessing options: marketplace (Tmall) in comparison to direct to consumer (; negotiating with platform providers and the 5 key areas to focus on: optimizing service and promotional activity on the platform, security, IP ownership, liability and migration. Following the aforementioned analysis, the expert will conclude with a discussion on hot trends and recent legal developments in e-commerce, live streaming e-commerce and the new e-commerce law in China respectively.

Join us on Wednesday, 5 May 2021! Do not miss the chance to gain insightful perspectives from our panellists.


Sponsors and Partners


In Collaboration with