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The Italian Chamber of Commerce in Hong Kong and Macao is pleased to present: TRUE ITALIAN TASTE– New Challenges And New Opportunities For The Italian Wine in Hong Kong, a dedicated event within the project TRUE ITALIAN TASTE, organized as part of the campaign "The Extraordinary Italian Taste". The campaign is promoted and financed by the Ministry of Foreign Affairs and International Cooperation and implemented by Assocamerestero in collaboration with the Italian Chambers of Commerce abroad.

TRUE ITALIAN TASTE is part of a national campaign whose main goal is to promote awareness around the world and protect authentic and certified agri-food Italian products. In doing so, the project hopes to support makers of certified Italian products while showcasing the healthy qualities of Italian food.

Wine is one of the flagship products of the Italian agro-food sector, and it is well-known all around the world for its quality, elegance and variety. The most recent evolution of the wine market in Hong Kong sets new challenges and new opportunities for this fantastic product in Hong Kong.

During the webinar, we will discuss with key players from the industry how Italian wine is doing compared with French and New World's wine, how we can face the new challenges and how we can take advantage of the new opportunities offered by this dynamic market

Learn more about the TRUE ITALIAN TASTE project at this link.