Nowadays, e-commerce represents a significant opportunity around the world, especially in China. Unlike brick-and-mortar stores, consumers are able to browse and purchase products online within a second owing to the rise of digital media and competitive online platforms. Therefore, it is essential to understand and make use of social media as an influential tool in order to achieve the business goal.
It is great to have Anson Bailey from KPMG to share the latest results of a number of KPMG e-commerce/online consumer reports released in January 2017 from over 18,500 online consumers. In addition, Mr. Giovanni Musillo from ZALORA and Mr. Terry Chan from Lazada, who is speaking on behalf of Board Committee of Hong Kong Federation of e-Commerce, will be there to share more stories.