The word Weibo literally translates to micro-blog. It is the hub for real time news and live events in China, leading many westerners to compare it to Twitter. Weibo is a very friendly platform for businesses, it allows users to include images and videos in their text, while promoting their businesses through video and live broadcast.

Let's kickstart the revolution of Weibo by joining this seminar, you will be learning the following:
- Overview of Weibo for marketing
- Step One: account registration and verification
- Step Two: Weibo customisation
- Step Three: developing a solid content strategy
- Step Four: acquiring initial followers
- Step Five: rolling out campaigns, KOLs and ads