Just like Facebook Live and Twitter’s Periscope, China’s Weibo is seeing a boom in users making their own live streaming video on the social network.
Growing quietly but steadily over the past five years, the live-streaming industry has become a viable source of income for many thousands across the globe, but nowhere is it more lucrative than in China. The country’s live-stream industry was worth upwards of $3 billion in 2016, increasing 180% year over year. In this seminar, there are keys to take away:

- Overview of Weibo, its decline and come back
- Introduction to Live Streaming
- What’s MiaoPai and how to use its marketing functions
- Weibo& Miaopai working together on brand promotion
- Case studies – social selling
- Other platforms to watch out for: Yizhibo & Bilibili


  • Ashley Galina (Managing Director of Chozan)

    Ashley Galina

    Managing Director of Chozan

    In 2011 Ashley established Alarice International ( www.alarice.com.hk), a marketing agency with a focus on Chinese social media. In 2013 she co-founded the Russian Business Club in Hong Kong (www.rusbc.com.hk) and in 2016, she launched ChoZan ( www.chozan.co), a resources platform for China-focused marketeers. ChoZan is a fast growing business and is Ashley’s major focus these days. Ashley often shares her knowledge and experience in a variety of magazines, including SCMP, China Daily, Hong Kong Economic Times, WeiPo Daily, Jumpstart Magazine, Do Marketing, Macau Business Daily and others.

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(including Italian Aperitivo)

Standard Price HKD 100

(including Italian Aperitivo)

Standard Price HKD 180