This is a past event. Registration is closed. View other Italian Chamber of Commerce Hong Kong & Macao events.
The Italian Chamber of Commerce in Hong Kong and Macao and the China - Italy Chamber of Commerce in collaboration with RETAIL & LUXURY COMMITTEE, QUALITY COUNCIL and LUISS Guido Carli University, is pleased to invite you to join this Webinar on 29th of November. We will be discussing about the key consumer trends in China today, with an emphasis on Made-in-Italy brands present in China and the pertinent variables affecting Chinese consumer attitudes and actions, as well as how they changed in response to the Covid-19 outbreak.
The event will also discuss the effects of the digital sector in China given that social media has a huge impact on the market and that China has the largest e-commerce industry in the world. China is actively taking part in international cooperation on the digital economy, working together with other nations to promote the growth of the digital economy, nurturing new impulses, and creating new opportunities for global economic expansion. The challenge is find the ideal balance between using Chinese social media platforms and Italian and Made in Italy brands' capacity to respond to these quick market developments in China.
Speakers
Marco Francesco
Mazzù
Professor of Practice at LUISS Guido Carli
https://www.linkedin.com/in/marco-francesco-mazzu-086880/Marco Francesco Mazzù is a Professor of Practice of Marketing at Luiss, where he teaches in MSc courses and Executive programs. He is also the Leader of International Recruiting activities and Director of the Knowledge Transfer Unit of the Luiss X.ITE Research Center, with recent academic publications in the area of Food and Fashion, Director of the Major in Digital Marketing in the Master in Marketing, and Director of the Executive Program in Marketing (English track). His (25-year) experience as Manager, Consultant and Board Member in top international companies spans multiple industries and more than 15 markets. He holds an MBA from INSEAD.
Silvia
Menegazzi
Lecturer at LUISS Guido Carli
https://www.linkedin.com/in/silvia-menegazzi-ph-d-02000985/?originalSubdomain=itSilvia Menegazzi (Phd) is Lecturer at the Department of Political Science, Luiss Guido Carli University. Her research interest ranges from International Relations and Chinese Studies with a focus on Chinese foreign policy, non-governmental actors and the role of the PRC in international organizations. Dr. Menegazzi held research and teaching positions at Luiss Guido Carli, Roma Tre University, China Foreign Affairs University, Warwick University. She spent long periods in China (Nankai University, Beijing Foreign Studies University, Renmin University, East China Normal University). She is author of the book Rethinking Think Tanks in Contemporary China (Palgrave 2018) and co-author of the book New Regional Initiatives in China's Foreign Policy. The incoming pluralism of Global Governance (Palgrave 2018). Some of her publications have appeared on East Asia Forum and China Brief. She is currently EAVI Research Fellow at GW East Asia National Resource Center.
