The development of e-commerce allows you to reach your international audiences digitally and effectively nowadays. Localization and customer-centric approaches are the 2 key areas you may need to carefully design in order to capture the attention of your international customers. CEO of Practicology, an international OmniChannel Business Consultancy, Mr. Chris Vincent will share our research findings on how localization elements, including payment, content, delivery and customer service standard are affecting the multichannel business. He will also share the insight with real world examples on how retailers should prioritize these elements.

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