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Live streaming provides transparency. Chinese consumers can see what products actually look like, rather than just generic photoshopped photos the seller found online.

Live streaming also gives the seller the opportunity to introduce the product’s features and demonstrate how to use or style it. At the same time, viewers can directly ask any questions or voice concerns about the product. Live streaming provides the trust and transparency that China ecommerce has traditionally lacked. In this seminar, you are able to learn the followings:

– China’s social media landscape of 2018: who’s hot and who’s not
– Live streaming overview: major players
– Weibo’s new power: Miaopai and Yizhibo
– What can you do on China’s live streaming platforms to sell your brand

Speaker

  • Ashley Galina (Managing Director of Chozan)

    Ashley Galina

    Managing Director of Chozan

    In 2011 Ashley established Alarice International ( www.alarice.com.hk), a marketing agency with a focus on Chinese social media. In 2013 she co-founded the Russian Business Club in Hong Kong (www.rusbc.com.hk) and in 2016, she launched ChoZan ( www.chozan.co), a resources platform for China-focused marketeers. ChoZan is a fast growing business and is Ashley’s major focus these days. Ashley often shares her knowledge and experience in a variety of magazines, including SCMP, China Daily, Hong Kong Economic Times, WeiPo Daily, Jumpstart Magazine, Do Marketing, Macau Business Daily and others.

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Tickets

Member

(Including Italian Aperitivo)

Standard Price HKD 100
Non-Member

(Including Italian Aperitivo)

Standard Price HKD 180