When Virgil Abloh from Off-White was appointed LV Creative Director, many declared the death of luxury. Today, after 1 year from his first collection, more and more brands have followed the path to a new luxury closer to younger generations of consumers advocating for comfortable, yet stylish outfits. Those collections are dropped exclusively in limited edition and selected distribution. Bestsellers such as t-shirts and sneakers are currently driving the sales of luxury brands and non, populating auctions, and StockX, also known as the stock market for sneakers.
Join our panel of professionals with a long experience and deep understanding of the retail industry and the Asian market. The seminar will provide insights into the latest trends focusing on how "comfort" has become a necessary component for brands to reach new generations of consumers.
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