The Italian Chamber of Commerce in Hong Kong and Macao is delighted to invite you to an insightful after-work talk on Tuesday, September 26, at BCG Hong Kong from 6:30 to 8:30 pm.
In this talk, the esteemed speaker Ms. Veronique Yang, Managing Director and Senior Partner of Boston Consulting Group, will delve into the Tencent Marketing Insight (TMI) and BCG report titled "A New Chapter to Digital Future: Report on Digital Trends of China's Luxury Market." This insightful report serves as a valuable guide for businesses, offering strategic insights to navigate and excel in the ever-evolving digital landscape of China's luxury market.
2023 brings fresh chances as China makes a comeback from 2022's hurdles. The luxury market has changed significantly since 2019, embracing local actions and digital transformation. Chinese luxury buyers are now more tied to the domestic market, ensuring its strength and steady progress.
China's digital world stands out with diversity and connectivity, blending various media and engagement methods. Mainly, Weixin fuses brand sites and social media for better customer interactions. Notable trends include online streaming, digital services, and merging digital with physical spaces. Brands using Chinese touches connect better with local buyers, enhancing marketing. A thriving younger generation shapes the market, with untapped potential in smaller cities. These factors form the unique landscape in 2023.
An engaging Q&A and networking session will be followed, offering an opportunity to delve into the topics discussed and to connect and exchange perspectives.
Tickets are limited and available on a first-come-first-served basis. Register now to secure your spot at this exclusive event!
Kindly note the following:
* Please be advised to arrive 15 minutes prior to the beginning of the event for registration
For further information, please email firstname.lastname@example.org.
BCG Managing Director and Senior Partner, Leader of BCG’s Consumer Products Practice in Greater China, Leader of BCG’s Fashion and Luxury Sector in Asia-Pacific at Boston Consulting Group