The Italian Chamber of Commerce is pleased to invite you to attend this business seminar helpful to tackle one of the main problems of the digital age.

Intellectual Property (IP) is a longstanding, critical concern for companies operating in China and its enforcement remains a major factor influencing their strategies and operations. Over the last 30 years, this country has made steady efforts to better protect and enforce IP rights, recording enormous progress in the improvement of its protection systems.

However, challenges remain. Infringements of IP rights especially persist due in part to the shifting of trade to online platforms which implies global reach, openness, versatility but also created fertile ground for trademark abuse. At the same time, creativity and aggressiveness of Chinese pirates are increasing and they are masters at staying one step ahead of the law and IP owners.

Our speakers will provide an overview of recent developments in Intellectual Property Protection in China and offer best practices focused on topics that range from addressing online infringements to protecting IP in the supply chain and dealing with registry pirates.