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The Italian Chamber of Commerce in Hong Kong and Macao in collaboration with the British Chamber of Commerce in Hong Kong will be hosting an inspiring briefing on Tuesday, February 14, 2023 from 8:00 AM to 9:15 AM, at The Hong Kong Club.

As consumers across Hong Kong (SAR) and Chinese Mainland cities within the Greater Bay Area (GBA) continue to adjust to life nearly three years since the onset of the COVID-19 pandemic, retailers and brands are discovering that many shopping habits that changed during the pandemic are enduring in the 'New Normal' environment.

During this morning briefing, our speakers will address the following:

  • What is the new normal and what can we expect to see in 2023 in Hong Kong and the Greater Bay Area?
  • The latest thinking of the changing demographics with the rise of Gen Z consumers and what kind of technology and innovations are retailers deploying in their businesses?
  • Can we expect to see the return of physical retail and are those boundaries between digital and physical blurring?
  • How important is customer experience going to be with the new and more immersive virtual world around Web3.0 and Metaverse?
  • How does digital payments and embedded finance help to change?

Join us in this exclusive breakfast briefing, ticket includes a full hot English breakfast buffet.


Please note that Business Attire is required by the Hong Kong Club - collared shirts must be worn by men, and jeans, sandals and sports shoes are not permitted. To see the full list of club rules on dresscode, please click here.

Kindly note the following:

  • Limited seats are available, RSVP to secure your place. Once payment is received, consider your booking confirmed unless otherwise notified.
  • Cancellations must be provided in writing to: 72 hours (3 days) before the event. No shows will be charged.
  • This event is closed to the media.
  • By attending this event, you agree to be photographed, recorded, and/or filmed and give permission to use your likeness in promotional and/or marketing materials.
  • If you have any dietary restrictions or food allergies, please inform us in advance.
  • All events will be rescheduled or canceled if there is a Typhoon 8 (or above) or Black Rainstorm Signal.

For further information, please email


  • Anne-Laure Descours (Chief Sourcing Officer at PUMA SE)

    Anne-Laure Descours

    Chief Sourcing Officer at PUMA SE

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  • Mignone Cheng (Chief Marketing Officer at GS1 Hong Kong)

    Mignone Cheng

    Chief Marketing Officer at GS1 Hong Kong

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  • Anson Bailey (Head of Consumer & Retail, ASPAC at KPMG)

    Anson Bailey

    Head of Consumer & Retail, ASPAC at KPMG

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  • Patrick Zhu (Managing Director, Regional Head of Global Banking Corporates Sales, Asia Pacific; Global Payments Solutions at HSBC)

    Patrick Zhu

    Managing Director, Regional Head of Global Banking Corporates Sales, Asia Pacific; Global Payments Solutions at HSBC

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Sponsors and Partners

Event Organizer



  • IYP Member (Sold Out)

    HKD 440.-

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  • Member (Sold Out)

    HKD 550.-

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  • Non-Member (Sold Out)

    HKD 680.-

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