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The Italian Chamber of Commerce in Hong Kong and Macao, in partnership with the China-Italy Chamber of Commerce, supported by the Retail & Luxury Committee and Quality Council, are pleased to invite you to the webinar "Emerging from the Pandemic - The Future of China's Luxury Consumer".

In collaboration with Ms Veronica Wang and Mr Pascal Martin, partners at OC&C Strategy Consultants, the webinar will cover their most recent insights on Chinese luxury consumer trends, emerging from two years of the Covid-19 crisis.

The agenda for the webinar will be:

  • Latest China market evolution and short to mid-term outlook
  • Major underlying fashion and luxury consumer trends among Chinese consumers, covering (among other topics):
  • Demographic shifts - Gen Z in the driver's seat
  • Digital and omnichannel - A constantly evolving landscape and brands' never-ending quest for consumer engagement
  • The Lower-tier city opportunity - What has changed
  • Converging sports and luxury - Lasting fad or long-term groundwave?
  • Nationalism and the Do's and Don'ts of "Chinese for Chinese" design
  • Sustainability - How much do they care? Are they ready to pay for it?
  • What these trends mean for fashion and luxury brands, and how best-in-class brands tackle these trends

Veronica and Pascal will draw their remarks from their experiences leading multiple projects in the luxury sector and from the findings of an extensive research survey recently conducted in China. They presented these survey findings and market insights to Altagamma members in Italy at the end of 2021 and received very positive feedback.

Don't miss out on this webinar to apprehend valuable insights on the Chinese luxury consumer trends! We look forward to a lively, provocative and interaction session with members from the China-Italy Chamber of Commerce jointly.

*Please note participation is free of charge; the webinar is for ICC and CICC members ONLY.


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