Influencers, otherwise known locally as "Key Opinion Leaders" (KOLs), have been an internet phenomenon in recent years, attracting attention from marketers with the consumer traffic they bring. 


The Italian Chamber of Commerce is therefore pleased to invite you to join this informative webinar in collaboration with Baker McKenzie


In this webinar, experienced lawyers at Baker McKenzie, situated both in Hong Kong and Milan will go over the tips and tricks when working with KOLs from a legal perspective. This includes the laws and regulations you need to be mindful of; the contract preparation that is imperative in steering towards a win-win outcome between brands as well as internet stars, and future trends to expect in influencer marketing. 


Don't miss out. Attend this webinar to apprehend valuable insights into pitfalls that may pose risks to a brand from a regulatory perspective and to acquire skills to, more importantly, avoid such scenarios.

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